About our company | MESA

About us

Our mission is to help merchants eliminate business obstacles & enhance their operations through automation.

MESA team at Safari West in Sonoma Valley 2025

Above all, we value human connections.

We believe that genuine human connections are at the heart of our success. We strive to strengthen team bonds and foster a collaborative culture that reflects in the reliable and trustworthy solutions we offer to our merchants.

Our journey through time.

January 2012

Rooted in Oakland

Starting in the vibrant tech ecosystem of Oakland allowed us to draw inspiration from a diverse pool of talent and ideas, setting the foundation for a company deeply committed to innovative and accessible solutions.

March 2012

10 Shopify Apps

From the early days of Shopify's certification program, we committed wholeheartedly to becoming certified experts, creating some of the widely used apps in the App Store ecosystem.

April 2019

Hello MESA

We released our eleventh Shopify app, which proudly evolved into our flagship product. This milestone marked a significant advancement in our company’s direction and set a new standard for Shopify merchants to streamline their operations.

March 2019

Going Distributed

Transitioning to a fully distributed workforce helped us expand our access to diverse talent, enhancing our ability to innovate and maintain continuity in delivering top-tier solutions to our merchants, regardless of geographic boundaries.

September 2021

Santa Cruz Summit

After the pandemic, we hosted our first company summit in the refreshing surroundings of Santa Cruz, California. This was a pivotal moment of reconnection for our team. We celebrated our resilience and reinforced our collaborative spirit.

January 2022

10 Years on Shopify

A decade of innovation on Shopify! Since 2012, we’ve been crafting tools like MESA to empower merchants worldwide. Here’s to 10 years of growth, learning, and helping your stores succeed.

May 2022

Austin Summit

Our next company summit in Austin, Texas, embraced the theme "Thinking Bigger," inspiring our team to expand their horizons and innovate beyond conventional boundaries. This set the stage for groundbreaking developments for MESA.

March 2023

San Diego Summit

Next, we adopted the playful theme "Stay Classy," a nod to both the iconic local culture and our focus on elevating brand awareness. It was time to reflect on our commitment to presenting MESA as a sophisticated leader in automation.

August 2023

100 MESA Reviews

Celebrating 100 glowing reviews! Thank you for trusting MESA to automate your Shopify store. Your support inspires us to keep building powerful solutions tailored to your business needs.

September 2023

Park City Summit

Set against the backdrop of Park City's stunning mountainous landscapes, the "Going Above and Beyond" theme inspired a heightened sense of ambition and innovation, encouraging our team to reach new heights in service and creativity.

October 2023

3k Customers

Over 3,000 merchants trust MESA to power their Shopify automation workflows. Thank you for choosing us to simplify your day-to-day tasks and elevate your commerce operations. The journey continues!

April 2024

Anaheim Summit

“Automating Magic” encouraged our team to think creatively about how automation can not only simplify tasks but also create delightful experiences for our merchants, much like Disney has done for its visitors for decades.

July 2024

Proud Partners

The MESA Partner Program gives service providers a way to help users automate more complex workflows. Partners can deliver more value by building custom solutions for users who outgrown manual processes.

October 2024

Las Vegas Summit

In Las Vegas, we gathered to redefine luck—taking bold steps, embracing innovation, and focusing on what we can control. Together, we’re building a future where success isn’t left to chance.

January 2025

Beyond Shopify

MESA officially became a standalone platform. No longer just a Shopify app, we’ve opened the door for broader integrations—empowering users to automate operations across their entire tech stack with more flexibility than ever.

April 2025

Sonoma Summit

In the heart of California wine country, we centered our seventh summit around the theme "Storytelling." It was a time to reflect on where we came from—starting with the early days of ShopPad—and to share the vision guiding MESA’s next chapter.

May 2025

MESA MCP + Yedric

MESA MCP is a simpler way to power AI workflows. We also unveiled Yedric, our AI assistant built to understand your business data and take action using MCP skills. The future of AI-driven work just got a lot more real.

Get to know our team.

Our diverse talents are united by a shared commitment to innovation.

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Aaron Wadler

Cofounder, CEO

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Annette Powell

Customer Success

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Darryl Norris

Engineering

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Jordin Smith

Customer Success

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Abby Salvador

Customer Success

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Sophie Scheiner

Operations

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Daniel White

Customer Success

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Shannon Torchia

Customer Success

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Emily Fladager

Customer Success

Ready to make an impact?

Join our dynamic, remote environment and help us redefine workflow automation.