Field Notes Vol. 7-2025

In this article:

Field Notes Vol. 7-2025

📌 🎇 July was all about making automation smoother, smarter, and more powerful. From our brand-new Mixpanel integration and UI upgrades that simplify setup, to fresh templates designed to fit common use cases—we’re giving you more ways to move faster with less effort. Plus, a LoFi playlist to keep your summer work sessions on vibe.

Let’s dive in.

In this article:

🎯 New app: Mixpanel

MESA now makes it easy to connect Mixpanel with your ecommerce tech stack—no coding required. Automatically track customer events, update profiles, and sync insights across your favorite apps like Shopify, Klaviyo, Help Scout, and HubSpot.

Whether measuring retention, identifying top-performing funnels, or personalizing user journeys, MESA empowers you to trigger Mixpanel events from real-time store activity and take action based on analytics—all within automated workflows.

Try these Mixpanel workflow templates:

MESA Template ID

shopify-refunds-mixpanel-tracking

MESA Template ID

help-scout-ticket-events-mixpanel

MESA Template ID

track-closed-help-scout-tickets-mixpanel-events

MESA Template ID

create-update-mixpanel-profiles-from-hubspot-contacts

🛠️ Platform improvements

Connections (formerly Credentials) has a new name that better reflects its role: powering the link between MESA and your apps.


Cleaner setup experience in the workflow builder. We’ve merged the Connection and Configure fields sections into a single, streamlined setup section.


Yedric, MESA’s AI assistant, has a sleek new look. He can also enable your saved workflows, add his own skills, and help you debug tasks if you encounter problems.

⚡ 3 new Mantle templates

MESA Template ID

send-postcard-after-shopify-app-installation

MESA Template ID

record-mantle-app-uninstall-google-sheets

MESA Template ID

create-customer-record-quickbooks-new-plan-subscription

⚡ 3 new Schedule templates

MESA Template ID

scheduled-metafield-date-product-updates

MESA Template ID

schedule-shopify-product-tagging

MESA Template ID

remove-shopify-product-tags-set-date

⚡ 3 new Shopify templates

MESA Template ID

tag-cancel-fraudulent-orders-address-discrepancies

MESA Template ID

shopify-archive-out-of-stock-products

MESA Template ID

update-shopify-customer-metafield-yotpo-loyalty-points

🔉Playlist: LoFi July Jams

This month features a full-on LoFi jam session to set the vibe and treat your earbuds as the summer gets full swing. Kick up your feet and get listening!

ShopPad July '25 Playlist - MESA | Spotify

    PreviewE

  1. Gentle Breeze

    Saib

    04:19
  2. You Wish

    Nightmares On Wax

    03:29
  3. Nervous Tics

    Maribou State, Holly Walker

    04:14
  4. comply

    Flower Chanel.

    02:04
  5. Beat Crusher

    Nishimura Blaze

    02:10
  6. Alice

    Pogo

    02:44
  7. A Walk

    Tycho

    05:16
  8. Sparks

    Röyksopp

    05:24
  9. Fuji

    Vanilla

    05:34
  10. White Sands

    Tommy Guerrero

    02:59
  11. aruarian dance

    Nujabes

    04:10
  12. City Samba

    Konteks

    03:00
  13. Jazzy

    Emapea

    03:00
  14. Crust

    Flying Lotus

    02:13
  15. Bittersweet

    baaskaT

    01:26
  16. Football Head

    Flamingosis

    03:44
  17. Herewego

    Jinsang

    02:16

What to do next…

The fastest way to see automation working in your store is to start with a single workflow.

  1. Try MESA free — start a 7-day free trial and get your first workflow running.
  2. Browse the template library — pre-built workflows for the most common Shopify automation tasks.
  3. Talk to Yedric — describe what you want to automate, and let our AI assistant build it for you.
  4. Get free workflow setup — MESA’s team will build your first workflow at no cost.

Automate your work in less clicks

Multiply your impact without multiplying the work.
Try MESA for free

Free workflow setup included

Automate your work in less clicks

MESA makes automation achievable so you can multiply your impact without multiplying the work.

Try MESA free - 7 day trial included
Free workflow setup available